If you’ve observed a lack of participation in your training participants, you’re not alone. I wrote this article for humanresourcesonline.net about how to optimise the ‘Candy Crush’ effect in corporate learning.
Have you have observed a noticeable lack of participation and
engagement in meetings, conference calls, and training classes by your
peers or other staff members?
Well, you are not alone.
Several senior executives have shared their frustrations that people
in their organisations seem unfocused and overwhelmed with information. Research by Bersin by Deloitte, Meet the Modern Learner, has found
that “
companies and learners have all changed faster than many learning
and development organisations have kept up.” The research paper further validated senior executives’ suspicions by
concluding that modern learners are simply overwhelmed, distracted, and
impatient.
They seek highly targeted access to useful information, as and when
needed in short bursts of learning, and formats that are entertaining
and engaging.
What’s up with modern-day learners?
So how do business leaders ensure critical business knowledge will stick with their employees?
Companies need to explore the use of non-traditional ways to
re-capture their employees’
imagination and attention. Making learning
real-time, bite-sized, adaptive to individuals, smart and innovative can
be achieved through leveraging technology.
The question becomes, are companies ready to adopt newer technology
in learning? In Deloitte’s 2015 Human Capital Trends report, less than
25% of companies felt comfortable with today’s digital learning
environment. However, there is also research that demonstrates spending on e-learning and digital learning is on the uptrend. Millennials may have been a leading force in the wide adoption of
technology, but this learning phenomenon is affecting every generation.
It is not an uncommon scene at restaurants these days where groups of
diners, regardless of age, seem to be more occupied with their smart
phones than interacting with one another.
The go-to person in the workplace may no longer be John or Mary, but
Google (or Yahoo or Bing). The last time I rejected “online learning”
was in 2007. Last year, however, I acquired some knowledge and skills critical for
me and my business, from massive open online courses (MOOC) such as
those from coursera.org.
The MOOCs are offered by distinguished professors from top universities from Stanford to Fudan to NUS, for free. And from knowledge acquisition to talent acquisition, more than 350
companies now cooperate with Coursera and Udacity to identify the best
students as possible candidates for relevant jobs. It is a fascinating trend.
Technology can’t do it alone
I want to stress that although technology is an important element, so are playfulness, mindfulness, and analytics. And some good old ways of learning are still vital and effective. The ability to blend, or to put the different elements together, can
make learning intelligent, fun, engaging, and attractive again. I call
that creating the “Candy Crush” effect in corporate learning.
Data and predictive analytics can provide insightful information to business executives and help them make better decisions. For example, figuring out how much and how confident each employee is
about the company’s products; how often they access the information and
what they look for; and how much they can and cannot retain.
Wrong information leads to errors at work and it can be costly.
Knowing how much of the wrong information they retained can be equally
insightful. Data and predictive analytics have taken on new dimensions with the help of technology.
What’s playfulness got to do with it
The notion of injecting playfulness into learning is not a new one. Some 16 years ago I attended a workshop on “Making Training Fun”. In
that class, we designed our own Bingo game on a piece of paper that we
could use in our next training. Again, with technology intervention, the innovations we see in game-based learning and gamified learning, are breathtaking.
Gamification for example, has been successful in helping businesses push their customer engagement to new heights. The Nike+ app, has successfully engaged millions of customers in
making running fun with game mechanics such as leaderboard, challenges,
and social functions.
Axonify, an e-learning platform using gamification and brain science,
has helped major global companies engage their learners and achieve
learning ROI at levels not seen in the past. Consider this –
if game play can help get the attention of a
technologically plugged-in and emotionally-distracted workforce, and
allow them to focus on business-critical information, why not?
We are living in an exciting era. Neuroscientists have been able to
discover so much more about human brains with the presence of advanced
imaging technology and biological researches.
The emerging field in “brain science” and the links to leadership and
professional behaviours such as the work done by David Rock, have been
astonishing.
There is now new information about our attention, memory, and decision-making functions. Many learning organisations have started to fine tune the way they
deliver spaced repetition, bite-sized learning, and retrieval practice
to achieve optimal learning from the human brains.
Lastly, the inevitable – the next batch of incoming graduate hires is
probably going to expect something more exciting and innovative to be
unleashed at their disposal. Let’s get the evolution in corporate learning ready for that.